E-commerce
In today’s competitive and convenience focused society, consumers no longer want to have to venture onto the high street in order to buy goods. More and more people are choosing to shop online to find the items they want, allowing them to shop from the convenience of their own homes at a time that suits them. Having an online presence means that you can reach out to a larger audience than you would through a traditional high street store or local advertising, and millions of people across the world can view your website at any time.
An e-commerce site can offer business a whole range of benefits, such as marketing opportunities, increased product ranges and generating more sales. With an optimised and well-developed e-commerce website you can offer your customers a round the clock, convenient service while helping you boost sales, increase brand awareness and financial performance.
An e-commerce site can also let you scale your business, allowing you to add more lines, add more payment options and increase shipping options, without having to change location or move to larger premises.
With an online business, maintaining an excellent customer experience is important and expectations are high. More than half of online shoppers state that quick page loading is important for them to remain loyal to a site. Typically, consumers will wait no more than three seconds for a web page to load before abandoning the site.
Your site needs to be secure, scalable and perform consistently, irrespective of the number of users online. We have partnered with Webscale and mlytics, to help you ensure you have fast, optimised, secure e-commerce online storefronts.
Scalability
Many traditional website hosting providers don’t offer flexible auto-scaling which adjusts computing power based on demand. Instead, they place arbitrary limits on how many “scaling events” you are allowed per month or need prior notice in order to provide the capacity you need to handle the load on your servers which an increase in web visitors brings. This can lead to lower performance levels if website traffic is higher than predicted, frustrating potential customers who find your site unresponsive which means lost revenue. Webscale offers unlimited, real-time, predictive auto-scaling, capable of forecasting traffic surges and auto-scaling ahead of demand, ensuring 100% network uptime and a consistent, fast user experience for your customers.
Security
Unfortunately, anyone with an e-commerce site is a prime target for cyber-crime. If you suffer a security breach, it can cause significant damage to your organisation’s brand, revenue and customer loyalty – not to mention the potential fines you might incur. Robust cybersecurity measures need to be adopted to protect both your business and your customers. Webscale is the only cloud platform to offer custom 360° protection for your e-commerce application infrastructure, against traffic-based attacks at the edge all the way to malware insertions at the backend.
Automatic CDN Switching
If you have an international customer base or experience high latency on your network, then using a Content Delivery Network may be the answer. By having a geographically distributed group of servers that work together to provide fast delivery of internet content you can minimise the time it takes to serve up a web page and significantly boost the amount of traffic your network can handle.
mlytics is an AI-based intelligent routing platform that can automatically route your web traffic across one or more of the top ten global Content Delivery Networks. mlytics will help you ensure that your website content is delivered quickly and securely, helping you avoid downtime and performance reduction under heavy load, with advanced security and DDOS protection built in.
Managing the cost of using the cloud
One of the reasons that most organisations switch to the cloud is cost savings. You no longer need to pay for large amounts of disk and storage space or for buying, installing and upgrading software. You pay for the storage and processing that you need and usage can easily be scaled to fit your needs and adjusted for peaks or troughs in demand.
That’s the theory. It’s easy to lose track. Are you sure that you only have the disk capacity that you really need and that you’re not paying for more than necessary? Are those development servers that were spun up last year for that urgent project still running when the project closed three months ago?
We have partnered with CloudCheckr, whose Cloud Management solution can assess what you are using across your public cloud providers, minimising waste and helping you reduce costs. CloudCheckr customers save an average of 30% on monthly cloud bills and 600+ Best Practice Checks ensure your cloud stays safe while meeting compliance requirements.
Learn about CloudCheckr Total Visibility Cloud Management
To find out more or to book a demonstration call us now on +44 (0) 118 228 6994, email sales@enterprisered.com or use our Contact Page.